SEO (Search Engine Optimization) is the process of increasing & optimizing your site for better organic traffic.
Before we get started…
No, I’m not an expert in SEO.
And no, I’m not a writer, I’m here to provide you with value on how to rank higher on Google w/ SEO, not how to write the perfect LinkedIn article. This means there will be grammatical errors, punctuation errors…
1. KEYWORD RESEARCH
Keyword research is an important part of SEO. Keywords help Google identify what your website is about. Use sites like “Google Keyword Planner” to find competing keywords, average monthly searches, etc. Another way to find the best keywords for your niche is by finding words that are used often in page descriptions, on websites, or in page titles (in your niche, not just random page descriptions and websites).
(Note: This will help you with Page Titles, Page Descriptions, Alt-Tags, etc)
2. Product Descriptions
If there’s an empty field for brand, color, size, weight, SKU number...Fill them in. This is the easiest way to start ranking your product page and online store on Google.
3. Page Titles
For this, let's use “SEO” as our search example.
When you search up the term “SEO,” what do you see? Without any knowledge, you’ll see SEO websites with the word “SEO” or “Search Engine Optimization” in the title. Look at each page title again. Do you see how the word “SEO” or “Search Engine Optimization” is close to the beginning of the title? Look at this article, do you see how I have the word “SEO” at the beginning? Start adding the topic of the page to the beginning of your page titles (Note: It doesn’t have to be the first word in the title). When someone searches for “SEO,” they are looking for sites with the word “SEO.” If your site has the word “SEO” at the beginning, there is a higher chance they will click on your site.
(Remember, we read left to right.)
4. Page Descriptions
Lets use “SEO” again for our search example.
Instead of looking at the page titles, look at the page descriptions. What you may realize is the word “SEO” in every description. In this article, you may realize “SEO (Search Engine Optimization)” is the first word on the page, excluding the page title. That’s for SEO reasons. Try to use the topic of the page at the beginning of your article/blog. This can be done with a question, a definition, a statement…
5. Related Searches
Lets use “Digital Marketing” as our search example.
When you search for “Digital Marketing” and scroll to the bottom of the page. You’ll see “Searches related to digital marketing.” These are ranking searches for “digital marketing”. If I had a page on “digital marketing,” what would I do? I would use the ranking searches on my page. I would have sections on the page titled, “What is Digital Marketing Strategy,” “Digital Marketing Examples,” “How to do Digital Marketing…”
You’ve seen this before, especially in blogs/articles. The writer will link back to a past blog. How do you do this? If you’re able to relate back to a past blog to help your readers, relate back and link to it.
For example, ...if you would like to start receiving sales with your e-commerce store, check out our No Sales? Running an E-Commerce store (Dropshipping!) article.
Want your images to be ranking in SEO?
“An alt tag, also known as "alt attribute" and "alt description," is an HTML attribute applied to image tags to provide a text alternative for search engines. Applying images to alt tags such as product photos can positively impact an ecommerce store's search engine rankings.” - Big Commerce.
(Note: Try to use keywords found during your keyword research when writing your alt-tags)
Make your URLs short and simple.
(Tip: Use hyphens to separate words, not underscores)
With everything above, you’ll still need quality content. Your content is what keeps your visitors on the site, not the SEO. Your content should relate to the alt-tags, the page descriptions, the page titles... (Note: Your engagement rate, bounce rate, click-through-rate...MATTERS.)
(Tip: Do not pack a page with different topics. Example: If the page is about fitness, do not start a section on the same page about makeup.)
10. Page Load Time
You can have the best content, but if your page doesn’t load, people will click off. Remove any unneeded apps, plugins, code…
(Tip: Use GTMetrix.com to check your page’s load time)
A bonus tip/note, SEO IS NOT DEAD!
I hope you found this article helpful!